(Senior) Performance Marketing Manager (w/m/d)

About us

Welcome to heo. Since 1996, we, the 250 employees, have developed heo into a leading international company in the world of pop culture.

A deep-rooted passion has shaped our actions from the very beginning. It means a lot to us to contribute to pop culture. When we feel that same passion in the people we work with every day, we know we are in our element. Going our own way has always been important to us. Being different is an opportunity and a strength for us. We have learned this from the many superheroes. After all, it is only by stepping off the beaten track that new possibilities, secret treasures and new horizons can be discovered.

Would you like to discover treasures and open up new horizons with us? Then join us from 01.01.2026 and shape the future as a

(Senior) Performance Marketing Manager (w/m/d) - hybrid

The position is initially temporary. Permanent employment is possible.

Your mission and responsibilities:

heo GmbH is a leading international distributor and brand developer in the pop culture and trading card gaming (TCG) space. As the company behind Ultimate Guard, a premium brand dedicated to innovative and high-quality accessories for trading card games, we are passionate about delivering products that protect and elevate the TCG experience.

We are currently seeking a highly skilled and motivated (Senior) Online Marketing Manager to join our team. In this role, you will take full ownership of our performance marketing efforts across multiple channels to drive user acquisition, engagement, and ROI — from strategic planning through to hands-on execution.

Full strategic and operational responsibility for all paid performance channels, including SEA, Paid Social (e.g., Meta, TikTok), Reddit, Twitch, and Amazon Advertising
Conceptualization, setup, and continuous optimization of campaigns across the entire funnel
Development and execution of Conversion Rate Optimization (CRO) strategies
Monitoring and analyzing campaign performance, deriving actionable insights and optimization measures
Building and maintaining a solid KPI framework to measure effectiveness and growth
Collaborating closely with internal teams (e.g., brand, product, creative, e-commerce) to align marketing initiatives
Staying up to date with digital marketing trends, best practices, and innovations in the TCG and broader e-commerce landscape
Supporting additional channels such as Affiliate Marketing and Programmatic Display where applicable

Your superpowers:

4+ years of experience in performance marketing, ideally in an e-commerce or DTC environment
Proven hands-on experience with campaign planning and execution in SEA (Google Ads), Paid Social (Meta, TikTok), Reddit, Twitch, and Amazon Ads
Solid understanding of CRO principles and implementation tools
Strong analytical mindset; experience with tracking tools, A/B testing, dashboards, and performance reporting
Ability to independently build KPI frameworks and define success metrics
Excellent project management and communication skills; highly organized and self-driven
Strong team player with a collaborative mindset
Fluency in English (C1 or above) required; German is a plus
Familiarity with the TCG (Trading Card Games) universe is a strong advantage

What´s in it for you:

A respectful and appreciative working culture with real opportunities for development
Dynamic, multicultural teams and flat hierarchies
Bright, modern office spaces and flexible remote work options
Team events from easy to extreme – because work should also be fun
An exciting, fast-growing international business with room to grow